I would have loved to be an automotive journalist in the early 1990s. One of the most momentous occasions of the decade was the release of the vintage seiko watches Lexus LS400, as well as the overall Lexus brand lowering into our lives like a gleaming vessel from mother-ship Toyota. The LS400 was the car that journalists said should make the Europeans fear the Japanese. It was more than just something for them to take notice; it was a justifiable alternative to European luxury vintage omega seamaster cars, and a much better value.
Anyone in the US knows the power of the seiko mickey mouse watches Lexus brand these days. Shift your attention to me sitting here in a hotel room in northern Japan. I am in the midst of my invitational pilgrimage to Seiko, as I begin what will be a great many articles over the rest of my seiko atomic watches watch reporting career. I sit here with having a profoundly new perception of Seiko, a more accurate vision of the entire manufacture. If there is one thing that Seiko hasn’t been able to achieve yet is mass communication of how good they are. I say it here now, European watch companies, fear the Japanese.
Tuesday, February 23, 2010
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